Field notes fromthe front line.
Practical notes from independent MarTech consultants in Brisbane, written for organisations across Australia.
InsightJuly 2025
The Return of the Browser Wars? The Battle for AI Agency and the Future of the Web
By Steven Muir-McCarey
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InsightJuly 2025
How Smart Marketing Ops Turn Compliance into Competitive Advantage
By Dan Shaw
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InsightJuly 2025
The Ambition-Execution Divide: Why Australian Brands and Government are rethinking digital success
By Anthony Hook
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InsightJuly 2025
Why MOps is now an executive conversation…and likely your CEO’s future top priority.
By Dan Shaw
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InsightJuly 2025
Australia’s Productivity Pivot: From Tool Gap to AI Game Plan
By Steven Muir-McCarey
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InsightJuly 2025
The Shadow Economy of AI: Navigating Risk and Uncovering Hidden ROI in the Australian Mid-Market
By Steven Muir-McCarey
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InsightJune 2025
2025 So Far: The Year AI Strategy Became Survival
By Steven Muir-Mccarey
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InsightJune 2025
Is your data architecture holding your AI strategy hostage?
By Steven Muir-McCarey
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InsightJune 2025
From Search to Source: Why AI Is Rewriting the Role of the Website
By Steven Muir-McCarey
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InsightJune 2025
The New Rules of Getting Stuff Done
By Steven Muir-McCarey
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InsightJune 2025
Unanswered but Not Forgotten: Your Questions After Humanising AI
By Steven Muir-McCarey
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InsightMay 2025
The Hidden Cost of Single AI Model Thinking
By Steven Muir-McCarey
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InsightMay 2025
The Human in the Machine: What AI Still Needs From Us
By Steven Muir-McCarey
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InsightMay 2025
Your AI Pilot Worked. That’s Exactly Why It’ll Fail
By Steven Muir-McCarey
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InsightMay 2025
Pilot Purgatory to BAU
By Steven Muir-McCarey
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InsightApr 2025
The Business Adoption Curve: Why Frameworks Beat Platforms
By Steven Muir-McCarey
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