Stage I
Spark
Agree on the problem.
A working session with your key people. We name what's broken, what it's worth fixing, and whether we're the right people to help.
What you get
- Stakeholder alignment
- Root cause identified
- Recommended next steps
Independent MarTech consultants · Brisbane, Sydney, Melbourne, LondonWe fix marketingand technology thatunderdelivers.
Usually the platform isn't the problem. It's fragmented tools, advice from the people selling them, and a plan nobody ever sequenced. We're independent MarTech consultants working with clients across Australia and the UK, to find what's actually wrong and fix it with Evolve, our proven process.
Most organisations don't have a technology problem. They have a decision problem. Too many tools, too much advice from the people selling those tools, and no single plan anyone agrees on. We sort out the decision first. The technology gets easier after that.
The problems you bring.
The outcomes you leave with.
- 01Digital + MarTech
The problems: You're paying for platforms nobody fully uses. Websites you can't edit, and no personalisation.
The outcome: A leaner stack your team actually uses, where every licence earns its keep.
- Web & DXP platforms
- Marketing automation
- CDP & analytics
- Tracking & consent
- 02Marketing + Customer
The problems: The team is busy, the brand is fragmented and productivity is stagnating. AI is confusing everyone.
The outcome: Growth you can trace, with spend tied to revenue instead of impressions.
- CX strategy & journeys
- Lifecycle & retention
- Spend & attribution
- Customer research
- 03Data + AI
The problems: Plenty of data and not much you can act on in real-time. Integration is expensive and time-consuming.
The outcome: Data activation you trust, and AI only where it saves real time or makes real money.
- Data strategy
- AI use cases that pay
- Governance & privacy
- Reporting you trust
- 04Cloud + Integration
The problems: Websites are slow, insecure. Systems don't talk, and hosting bills that keep climbing.
The outcome: Systems that work together, releases that stop hurting, and a cloud bill with no surprises.
- Integration & APIs
- Cloud architecture
- Security & resilience
- Cost optimisation
Evolve.
Three ways to work with us.
Three stages, from a working session to ongoing delivery. Built for organisations that want independent MarTech advice, in Brisbane and across Australia.
90 min – 1 day 4–12 weeks 
Stage II
Ignite
Audit, Requirements, Roadmap.
We review your platforms, data, contracts and costs against what the business actually needs, then sequence the work.
What you get
- Evidence-based audit
- Clear requirements
- Costed, sequenced roadmap
Ongoing 
Stage III
Radiate
Stay on and make it happen.
Fractional CTO or CMO support, working alongside your team for as long as you need it.
What you get
- Vendor management
- Risk mitigation
- Delivery guidance
What it looks like
when it works.
Energy · CX & DXP
$1M+
Savings identified
A second opinion that paid for itself.
AEMO were partway through a complex CX program. We found more than a million dollars of avoidable spend.
Healthcare · Strategy
A roadmap, with the deadline already close.
Mater Foundation needed a platform decision quickly. They got a sequenced roadmap that cut cost and kept fundraising running.
In their words.
LuminateCX brought a professional approach, with a clear plan and methodology, which was a differentiator. Their independence in providing advice was evident. We felt assured that we had the 'A team' handling our engagement, particularly in technology, auditing, and user analysis.
Woody LoAEMO
A few of the organisations that have trusted us with these decisions.
